El Nido Wins Global Tourism Award

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  El Nido Wins Global Tourism Award

El Nido Wins Global Tourism Award


El Nido Wins Global Tourism Award

The Philippines’ El Nido Resorts was among the four leading sustainable tourism businesses and destinations awarded at the recentl World Travel & Tourism Council’s (WTTC) 2013 Tourism for Tomorrow Awards (TTA) in Abu Dhabi.

TTA, dubbed the “Oscars” of worldwide tourism awards, showcase and celebrate travel and tourism businesses and destinations around the world, who are leading the way in sustainable tourism and have successfully balanced people, planet, and profits.

El Nido Resorts (Ten Knots Development Corporation) bagged the Community Benefit Award for playing a vital role in community development and livelihood.

“Ninety percent of its staff – including senior level positions – is from the local area. It also actively supports staff development and the creation of community enterprises. Examples include micro-finance support to employees who now own and manage recycling facilities, provide boat transfers and excursions and produce a diversity of fresh, local farm products, among other businesses,” WTTC said in a statement published on its website, www.wttc.org.

“In addition to providing wages and benefits to employees that go beyond national requirements, training and education is emphasized, including a ‘BeGREEN’ course for all staff, promoting environmental best practices. El Nido Resorts also purposefully educates guests on how their vacation can be good for the planet and local people. It has always believed in partnership with local communities, demonstrating the power of tourism to address poverty alleviation, improve local livelihoods and protect cultural and natural heritage for future generations,” the statement read.

Meanwhile, according to Mariglo Laririt, El Nido Resorts’ director for sustainability, global industry experts have been lauding the country’s ecotourism sites, and more destinations and businesses should strive to achieve these recognitions.

“The Philippines has a lot more to collectively show,” Laririt said. “We want to inspire other resorts to adopt similar practices and hope to encourage them to forge strong ties with local communities because it makes great business sense.”

The TTA is chaired by Costas Christ, an editor of National Geographic Traveler and one of the world’s sustainable tourism experts, who helped coin and define the word ‘ecotourism’.

Laririt said Christ himself visited El Nido Resorts this year to verify data it submitted for the Community Benefit Award. Winners of TTA greatly benefit from the strong publicity focused on winners of the contest judged by highly credible judges.

Original Article - Manila Bulletin

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